Participating in culture and sport equivalent to a pay rise?

Research funded by the Department for Culture, Media and Sport has suggested that the boost to individuals’ wellbeing achieved through weekly participation in sport is equivalent to £11,000 per year in household income. Cinema (c.£9,000) and concert (c.£9,000) attendance are not far behind in terms of annual ‘value’.

The research, Understanding the value of engagement in culture and sport (pdf, 291kb), which is based on a statistical analysis of the British Household Panel Survey, estimates the equivalent boost in household income required to achieve the same boost in wellbeing generated by cultural participation.

The work is something of a departure from previous estimates (such as those which calculate the monetary value of sport by referring to the cost of physical inactivity to the NHS) in that it factors in other influences on wellbeing such as socioeconomic status, thereby isolating the effect of culture.

As the authors note, the findings have the potential to guide policymakers, indicating the level of investment that may be warranted in interventions aimed at increasing participation in culture and sport.

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Sport England Active People Survey analysis tool updated and ready to be interrogated!

For those who haven’t tried it yet, the Sport England Active People Diagnostic is a website for viewing and investigating the results of the Active People Survey: an annual survey which captures levels of participation in sport (and culture) amongst over 16s at local, regional and national geographies.

The tool has recently been updated to include Active People Survey 3 (2008/09) data, which means is it possible to run analyses comparing sports participation trends over time (since 2005/06).

It’s worth noting that it’s also now possible to access the results of the (non-sport) cultural national indicators — NI 9 (library participation), NI 10 (museum/gallery participation) and NI 11 (art participation) — via the tool for the year 2008, but, as yet, the tool does not contain comparative data for these cultural indicators.

Once you’ve registered to use the tool, a good place to start is ‘cross-tabulations’ (via the ‘Interactive’ tab), which allows you to select which data you are interested in viewing / downloading.

Visit the Sport England Active People Diagnostic