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Birmingham boasts tourism boost

Marketing Birmingham released their Annual Visitor Survey 2007 earlier this week.

The research, carried out in August and September last year, indicate that a record 31.9 million people visited the city for leisure in 2007. A resulting £4.4 billion was spent in the city as a result.

The number of visitors was a 1.5 million increase on the previous year, with increases in spending seen in most sectors. Wining and dining proved particularly popular with a reported £55 million increase in spending compared with 2006, but the survey found that it was the retail sector that outperformed others with a £242m increase.

When asked their favourite aspect of the city, it was the city’s canals that proved to be the most popular with just over 20% of respondents saying that the waterways were Birmingham’s best selling point.

The full report includes visitor profiles, data on accommodation, eating out, shopping, leisure and transport. Further data on tourism in the city and the region is available on Marketing Birmingham’s research pages.