Slidecast: impact of West Midlands Culture Programme for London 2012 so far

Here’s a slidecast by Lauren Amery, Cultural Research Analyst at the Observatory, summarising her research to monitor and evaluate the impact of the West Midlands Culture Programme for London 2012.

Get the PowerPoint slides (ppt, 860kb)

The first of a series of reports, West Midlands Culture Programme for London 2012: An evaluation of impact (2008–2010) (pdf, 1.54mb) published 13th April 2010, presents evidence associated with:

  • The social and economic impact of the programme to date
  • The extent and value of media coverage that for the programme
  • The programme’s impact on the capacity of the West Midlands cultural sector
  • Changes in peoples’ perception of the region and its cultural offer (having taking part in programme activities and events)

For more information about the research contact Lauren Amery (lauren.amery@wmro.org / 0121 202 3249).

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New ‘two million’ sports participation indicator developed to measure Olympic legacy

Two footballersA new sports participation indicator (pdf, 313kb) has been developed to measure progress towards the government target of getting two million more adults physically active in England by 2012/13 (as part of the legacy of the London 2012 Olympic & Paralympic Games).

The two million indicator (pdf, 313kb), measured through the Active People Survey, gives the percentage of adults (aged 16+) that do three or more sessions (lasting 30 minutes or more) of moderate intensity activity per week.

The indicator differs from the three other Active People participation variables (KPI 1, NI 8, 1 Million) as it incorporates everyday activities such as gardening.

Each region will play a part in the achievement of the target. Broadly speaking, and if all regions play an equal role, a quota of 220,000 more West Midlanders will need to fulfil the ‘two million’ criteria by 2013 (compared to 2008).

The positive regional results of Active People Survey 3 (2008/09) bodes well for achieving this new target. Compared to the previous year’s results, the West Midlands saw a statistically significant increase in levels of participation in sport and active recreation for all participation indicators (KPI 1, NI 8 , 1 Million). Using KPI 1 as an example, the increase in participation seen in the region equated to an increase of 49,000 residents.

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Photo by GregDaly

West Midlands Culture Programme for London 2012: the impact so far

Two people jumping in the airThe West Midlands Culture Programme for London 2012 (WMCPforL2012) has attracted a total audience of just under a quarter of a million people (220,000), according to a report (pdf, 1.5mb) launched by the West Midlands Cultural Observatory this month. That’s around two and a half Wembley Stadiums full of people for those of you that like to visualise these things!

In the first of a series of reports, West Midlands Culture Programme for London 2012: An evaluation of impact (2008-2010) (pdf, 1.5mb) presents evidence associated with:

  • The social and economic impact of the programme to date
  • The extent and value of media coverage that for the programme
  • The programme’s impact on the capacity of the West Midlands cultural sector
  • Changes in peoples’ perception of the region and its cultural offer (having taking part in programme activities and events)

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