State of the Region – image and identity of the West Midlands

West Bromwich at nightLast week, we started a new State of the Region dialogue on the image and identity of the West Midlands.

The future of the region will be determined by the decisions that individuals make – decisions such as whether to locate in the region, to invest in business or property, to study at one of our universities or to visit the region for business or leisure.

All of these decisions will be influenced by people’s view of the region’s image and identity.

A range of information is already collected, locally, regionally and nationally, about how people view the region and how it compares with other places.

There is also more general research, looking at what drives and changes image and identity. The workshop brought together different sources of evidence to determine the story they tell us about the West Midlands, summarised in the three presentations available below.

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