Birmingham wins national award for innovative health improvement programme

Birmingham’s innovative Be Active programme won a national award for health improvement this week.

The collaborative programme run by Birmingham City Council and the local Primary Care Trusts scooped the 2010 Local Government Association’s LGcomms Reputation Campaign Award for improving health.

The Be Active scheme is an extension of ‘Gym For Free’, a pilot project introduced by Heart of Birmingham Teaching NHS Trust and Birmingham City Council in 2008, which offered residents in the Ladywood area of Birmingham access to free gym sessions at council leisure centres. This recently won the national overall Best Public Services award at the Guardian Public Services Awards 2009. Commenting at the Guardian awards ceremony, BBC presenter Jeremy Vine said:

‘This is a fantastic example of a local authority and the NHS thinking imaginatively and working in partnership to make a real difference to people’s lives. The impact has been simply stunning.’

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