New ‘two million’ sports participation indicator developed to measure Olympic legacy

Two footballersA new sports participation indicator (pdf, 313kb) has been developed to measure progress towards the government target of getting two million more adults physically active in England by 2012/13 (as part of the legacy of the London 2012 Olympic & Paralympic Games).

The two million indicator (pdf, 313kb), measured through the Active People Survey, gives the percentage of adults (aged 16+) that do three or more sessions (lasting 30 minutes or more) of moderate intensity activity per week.

The indicator differs from the three other Active People participation variables (KPI 1, NI 8, 1 Million) as it incorporates everyday activities such as gardening.

Each region will play a part in the achievement of the target. Broadly speaking, and if all regions play an equal role, a quota of 220,000 more West Midlanders will need to fulfil the ‘two million’ criteria by 2013 (compared to 2008).

The positive regional results of Active People Survey 3 (2008/09) bodes well for achieving this new target. Compared to the previous year’s results, the West Midlands saw a statistically significant increase in levels of participation in sport and active recreation for all participation indicators (KPI 1, NI 8 , 1 Million). Using KPI 1 as an example, the increase in participation seen in the region equated to an increase of 49,000 residents.

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Photo by GregDaly


Diagnosis of the Active People Survey online diagnostic tool

Active people

Active People Diagnostic is an interactive online tool that enables you to explore Sport England’s Active People Survey results in detail.

I’ve been aware of this tool for some time, but have recently become more interested in its capabilities since the results of the second Active People Survey were added – meaning the tool now allows for comparison between the results of Active People 1 (2005/06) and Active People 2 (2007/08).

Continue reading

Sports participation in England

Sport England has recently published a series of sports information packs for 42 sports which bring together research data from the Active People Survey, Taking Part Survey and Sport England’s market segmentation research.

The packs provide a detailed overview of each sport with data and analysis including:

  • Participation data by key demographic groups
  • Demographic profile of participants
  • Seasonal and regional participation rates
  • Participation rates among 11-15 year olds
  • Drop off rates among 16-18 year olds
  • Organised sport
  • Information from Sport England’s market segmentation

As riders are currently competing in this year’s Tour de France with Britain’s Mark Cavendish hitting the headlines with an unprecedented four stage victories in the opening two weeks of the Tour, I thought I’d take a quick look at the Cycling information pack. Continue reading