What does ‘innovation’ mean for cultural organisations anyway?

Following a preliminary discussion paper, NESTA has now published its proposal for an ‘innovation framework’ for use by cultural organisations and funders. Based on case study research with the National Theatre and Tate, authors of Culture of Innovation: An economic analysis of innovation in arts and cultural organisations suggest that ‘innovation’ within cultural organisations can happen across four main areas: audience reach, artform development, value creation and business models.

As part of the research, there is a consideration of  audience development strategies employed by the National Theatre and Tate. This includes an interesting comparison between the demographics of Gallery users and those of online audiences; for example, Tate’s web visitors during one campaign period were more likely to be female / ethnically diverse / have lower incomes than ordinary Gallery visitors. It will certainly be interesting to note whether these trends hold true as more data of this nature begins to filter through.

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Photo by Demarmels

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