Thousands of visits generated by West Midlands Open Weekend 2010 celebrations

People photographing self-portraits at New Art Gallery in Walsall

A report launched today by the Cultural Observatory (in association with Arts Council England) has found that local events held in July as part of the London 2012 Open Weekend celebrations generated in excess of 10,000 visits and attracted a total audience of over 46,000.

Our report, London 2012 Open Weekend 2010 in the West Midlands: post-event survey summary report (pdf, 211kb) contains the results of survey research with a sample of event attendees.

Surveys asked whether people were visiting local areas specifically to attend events (as opposed to visiting areas for other primary reasons such as shopping, or visiting friends). Based on the results of this question, we estimated over 10,000 visits were directly generated by events.

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Cultural Observatory update: what we’re working on

Millennium Point in Birmnigham

This post is intended to give a run down of the main pieces of work that will be undertaken by the Cultural Observatory during 2010/11.

Our work plan is not set in stone as we are often called to respond to policy needs as and when they develop (in common with many public sector organisations), but hopefully this short post will give you a flavour of our aspirations for the coming year.

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Slidecast: impact of West Midlands Culture Programme for London 2012 so far

Here’s a slidecast by Lauren Amery, Cultural Research Analyst at the Observatory, summarising her research to monitor and evaluate the impact of the West Midlands Culture Programme for London 2012.

Get the PowerPoint slides (ppt, 860kb)

The first of a series of reports, West Midlands Culture Programme for London 2012: An evaluation of impact (2008–2010) (pdf, 1.54mb) published 13th April 2010, presents evidence associated with:

  • The social and economic impact of the programme to date
  • The extent and value of media coverage that for the programme
  • The programme’s impact on the capacity of the West Midlands cultural sector
  • Changes in peoples’ perception of the region and its cultural offer (having taking part in programme activities and events)

For more information about the research contact Lauren Amery (lauren.amery@wmro.org / 0121 202 3249).

West Midlands Culture Programme for London 2012: the impact so far

Two people jumping in the airThe West Midlands Culture Programme for London 2012 (WMCPforL2012) has attracted a total audience of just under a quarter of a million people (220,000), according to a report (pdf, 1.5mb) launched by the West Midlands Cultural Observatory this month. That’s around two and a half Wembley Stadiums full of people for those of you that like to visualise these things!

In the first of a series of reports, West Midlands Culture Programme for London 2012: An evaluation of impact (2008-2010) (pdf, 1.5mb) presents evidence associated with:

  • The social and economic impact of the programme to date
  • The extent and value of media coverage that for the programme
  • The programme’s impact on the capacity of the West Midlands cultural sector
  • Changes in peoples’ perception of the region and its cultural offer (having taking part in programme activities and events)

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