Participating in culture and sport equivalent to a pay rise?

Research funded by the Department for Culture, Media and Sport has suggested that the boost to individuals’ wellbeing achieved through weekly participation in sport is equivalent to £11,000 per year in household income. Cinema (c.£9,000) and concert (c.£9,000) attendance are not far behind in terms of annual ‘value’.

The research, Understanding the value of engagement in culture and sport (pdf, 291kb), which is based on a statistical analysis of the British Household Panel Survey, estimates the equivalent boost in household income required to achieve the same boost in wellbeing generated by cultural participation.

The work is something of a departure from previous estimates (such as those which calculate the monetary value of sport by referring to the cost of physical inactivity to the NHS) in that it factors in other influences on wellbeing such as socioeconomic status, thereby isolating the effect of culture.

As the authors note, the findings have the potential to guide policymakers, indicating the level of investment that may be warranted in interventions aimed at increasing participation in culture and sport.

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Making the CASE for culture

Last month saw the culmination of a Department for Culture, Media & Sport (DCMS) project to bring together a range of statistics and figures on the impact of culture at local, regional and national level. In addition to individual summary reports for each English region, you can download recent data on:

  • Economic impact (xls, 6.7mb) – employment, turnover etc. within cultural organisations.
  • Investment data – levels of public/private investment in capital (xls, 1.8mb) and non-capital (xls, 7.9mb) cultural projects.
  • Tourism data (xls, 613kb) – overnight visits by domestic tourists, visits to visitor attractions etc.
  • Education data (xls, 4.9mb) – number of Higher Education students for cultural subjects etc.
  • Engagement data (xls, 915kb) – levels of participation in cultural activity.
  • Physical assets data (xls, 1.3mb) – count, percentage and density of cultural assets.

Notably, some of the spreadsheets also contain wider demographic data that gives a useful hint as to the kind of analyses users could undertake.

For example, the working age population data for each local authority and region (contained in the investment spreadsheets) allows users to calculate investment per head of working age population (or per 10,000 of working age population as in the summary reports) without having to hunt high and low for the population data separately!

For further advice on how to use the data contact CASE (case [at] culture.gsi.gov.uk). Alternatively, feel free to contact us here at the Cultural Observatory (lauren.amery [at] artscouncil.org.uk / tel 0121 631 5705).

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Notes

‘CASE’ is a joint DCMS research programme involving Sport England, Arts Council England, English Heritage and Museums, Libraries & Archives Council (MLA).

The definition of ‘culture’ used in the research focuses on those sectors most relevant to the CASE partnership, consisting of Arts Council England, English Heritage, Museums, Librarires and Archives Council and Sport England. So, for example, while data on tourism can be downloaded separately, tourism sector organisations such as hotels and restaurants have not been factored into ‘CASE sector’ analyses.

Thousands of visits generated by West Midlands Open Weekend 2010 celebrations

People photographing self-portraits at New Art Gallery in Walsall

A report launched today by the Cultural Observatory (in association with Arts Council England) has found that local events held in July as part of the London 2012 Open Weekend celebrations generated in excess of 10,000 visits and attracted a total audience of over 46,000.

Our report, London 2012 Open Weekend 2010 in the West Midlands: post-event survey summary report (pdf, 211kb) contains the results of survey research with a sample of event attendees.

Surveys asked whether people were visiting local areas specifically to attend events (as opposed to visiting areas for other primary reasons such as shopping, or visiting friends). Based on the results of this question, we estimated over 10,000 visits were directly generated by events.

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The generation gap: BME participation in culture found to be significantly influenced by age

New research funded by the Department for Culture, Media & Sport has helped to increase understanding of the factors influencing participation in culture.

Based on a statistical analysis of Taking Part 2007/08, the study, Understanding the drivers, impact and value of engagement in culture and sport (pdf, 575kb) suggests, for example, that:

  • In the cases of visiting a heritage site, attending an arts event, or visiting a museum, young people from BME and non-BME groups were found to have a similar probability of engaging in culture, while among older people those from a BME group were less likely to engage in culture. For example, older ethnic minorities were found to be around half as likely to attend arts events as older people not from ethnic minorities.
  • Households scoring ‘low’ on socio-economic measures were found to be 4 times less likely to engage in culture than those scoring high.
  • Females were found to be 3 times less likely to participate in sport than males.
  • Probability of participation in culture during adulthood is positively correlated with childhood participation levels.

While some of the trends highlighted in the study are familiar (and the subject of past research), the methodological approach taken by authors provides us with authoritative percentages and figures against known trends.

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Sport England Active People Survey analysis tool updated and ready to be interrogated!

For those who haven’t tried it yet, the Sport England Active People Diagnostic is a website for viewing and investigating the results of the Active People Survey: an annual survey which captures levels of participation in sport (and culture) amongst over 16s at local, regional and national geographies.

The tool has recently been updated to include Active People Survey 3 (2008/09) data, which means is it possible to run analyses comparing sports participation trends over time (since 2005/06).

It’s worth noting that it’s also now possible to access the results of the (non-sport) cultural national indicators — NI 9 (library participation), NI 10 (museum/gallery participation) and NI 11 (art participation) — via the tool for the year 2008, but, as yet, the tool does not contain comparative data for these cultural indicators.

Once you’ve registered to use the tool, a good place to start is ‘cross-tabulations’ (via the ‘Interactive’ tab), which allows you to select which data you are interested in viewing / downloading.

Visit the Sport England Active People Diagnostic

What does ‘innovation’ mean for cultural organisations anyway?

Following a preliminary discussion paper, NESTA has now published its proposal for an ‘innovation framework’ for use by cultural organisations and funders. Based on case study research with the National Theatre and Tate, authors of Culture of Innovation: An economic analysis of innovation in arts and cultural organisations suggest that ‘innovation’ within cultural organisations can happen across four main areas: audience reach, artform development, value creation and business models.

As part of the research, there is a consideration of  audience development strategies employed by the National Theatre and Tate. This includes an interesting comparison between the demographics of Gallery users and those of online audiences; for example, Tate’s web visitors during one campaign period were more likely to be female / ethnically diverse / have lower incomes than ordinary Gallery visitors. It will certainly be interesting to note whether these trends hold true as more data of this nature begins to filter through.

Download report

Photo by Demarmels

Local tourism industries generate over 6% of the region’s total economic output

According to an analysis by the Tourism Intelligence Unit at Office for National Statistics, the economic output (‘GVA’) generated by West Midlands-based tourism businesses accounts for a relatively small proportion of overall regional GVA (6.2%) compared to other parts of the UK such as the South West (8.9%) and the North West (8.3%). However, given that under some definitions of the tourism sector (such as the narrower, DCMS definition used in our Culture & Prosperity report), tourism industries appear less important to West Midlands economic output, this new paper may cause a shift in perception to a certain extent.

Boeing 777 on runway at Birmingham AirportIndeed, the paper (and its definition of the tourism sector) may trigger a reassessment of the importance of tourism to the national economy generally. For example, the finding that tourism contributes 7.1% of all GVA in the UK contrasts with a recent study commissioned by VisitBritain, which suggests the visitor economy directly generates 4.0% of UK GDP.

Notes: GVA and GDP measures are different and therefore not directly comparable, but in this instance, it was deemed useful to compare the two studies to explore different assessments of tourism contribution to the overall economy.

Download the full article

Photo by Martin O’Connell

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